Posted by: Webmaster
Online casino operators generally keep their revenues secret.
However, two online casinos that I know have done over $1 Billion handle last year. - You can figure out ther drop percentage.
Some casinos are sucking wind and others are kicking butt.
Marketing is key to success. My favorite story I heard had to do with MGM Grand. They spent a ton of cash building an online casino in the Isle of Man. After 6 months of operation they asked, "Why do we have no players?" Simple - no markteing. Just because you're big in Vegas doesn't mean the rest of the world knows you. Harrahs, MGM, Excalibur, etc mean nothing to anyone in the Far East, let alone Europe.
That's why the online casinos will remain one step ahead of the land-based conglomerates; they know how to move fast when it comes to marketing on the net.
Hope I could help.