The con game of selling lists
Posted by:
Mcluhan (207.200.138.---)
Date: June 7, 2008 03:41AM
If one has a list that is actually 'valuable' one would not sell it. One would work the list.
If one does not know how to work the list, then one cannot not comprehend its value.
I have a list broker. He will send one million bulk emails for about $200 a mil. Targeted demographic, filtered... blah blah.
Of this mil, we might see 30,000 opens, mostly from Outlook previews.
from this about 200 might actually click through (we can hope).
If one gets a 50:1 conversion, one is doing well.
Oh, but yours is a quality list...they have recently deposited.... great. Expect 2% conversions then. Do the math.
ROI = Rooked On Initiation
